Starchitects: An Amenity for Luxury Developments That May Also Add Real Value

For new projects, it seems clear that a starchitect, at the very least, brings potential buyers in the door. In Miami, where there’s an oversupply of similar new buildings with the same kind of design and amenities, a starchitect is a differentiating factor that can “draw that worldwide interest,” said Jay Parker, CEO of Douglas Elliman’s Florida Brokerage. In today’s softening luxury market, “you have to do everything in your power to maximize exposure,” he said, pointing to Rafael Vinoly’s One River Point towers and the Renzo Piano-designed Eighty Seven Park as prime examples of how name brand recognition can attract global attention.